Cracker Jill®
We’re excited to announce the New Cracker Jill®! Lindsey Z.
Sometimes, all it takes to believe you can do something is to see someone who looks like you do it first.
Cracker Jack® is continuing its Cracker Jill® partnership with the Women’s Sports Foundation® (WSF) through a $200,000 donation to support WSF’s mission to help girls and women play, compete, and lead – in sports and beyond – without barriers. Now in its third year, this partnership has invested a total of $600,000 to help expand access and opportunities for more than 29,000 girls and women in sports.
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The OfficialThe Official Cracker Jill® TimelineCracker Jill® Timeline
The Official Cracker Jill® Timeline
From a great idea to a delicious product on a mission
2021
Cracker Jack® works with Monica Ahanonu to create the first-ever Cracker Jill® packaging.
2022
Cracker Jack begins yearly partnership with the Women’s Sports Foundation®, a non-profit dedicated to ensuring sport access and opportunity for girls and women, and donated $200k every year since.
Normani reimagines “Take Me Out to the Ball Game” to celebrate the achievements of girls in sports.
2023
NASCAR driver Natalie Decker debuts her new Cracker Jill AND Cracker Jack paint scheme at the Charlotte Motor Speedway.
2024
Cracker Jill® debuts the “Spotlight Squad,” featuring Lindsey Zurbrugg, Ashleigh Johnson, Jennifer Lozano, Kennedy Blades, and Noelle Lambert—rallying millions of fans in the process to increase viewership for women’s sports on social media.
Cracker Jill features their I am Cracker Jill contest winner, Lindsey Z., on packaging nationwide.
Cracker Jill® pledged a sizable monetary donation to charities chosen by our sweepstakes winners: TrackGirlz, The Born To Run Foundation, Philadelphia Youth Basketball Organization, and Challenged Athletes Foundation.
See theNew Line Up!New Line Up!
See the New Line Up!New Line Up!
See the New Line Up!
Representing girls and women on one of our most iconic snacks!
