Cracker Jill. Celebrating Women in Sports!
Sometimes all it takes
to believe you can do something
is to see someone who looks like you
do it first
It is in this spirit that Cracker Jack® proudly introduces
A team of new faces, showing girls that they’re represented, even in our most iconic snacks.
Our bags aren’t the only thing getting a new look
In collaboration with Normani, we’re putting a new spin on an old classic, giving girls everywhere something to sing about.
After more than 125 years, the brand is expanding its roster, as Sailor Jack shares the spotlight with a new face, Cracker Jill™, who will take center stage on special-edition packaging in baseball stadiums across the country at the start of the season.
As we celebrate the women who have, and continue to, break down barriers, Cracker Jill™ shows girls and women across the country that they are represented, including in sports’ most iconic snack.
5 special-edition Cracker Jill™ Bags
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Donate to receive a
Cracker Jill™ bag
Want to join the cause? To help more girls and women reach their potential in sports and life, the Cracker Jack® team is encouraging fans to join us in donating to the Women’s Sports Foundation. As a thank you, fans who donate $5 or more to WSF below will receive a randomly selected Cracker Jill™ bag (while supplies last).
Play Ball
